Strategic Focus Areas & Priorities

ARTS as an ECONOMIC DRIVER
LancasterARTS will educate its various stakeholders on how the arts contribute to business and the economy:

• Further develop messages promoting the arts as an economic contributor
• Customize educational strategies for critical stakeholders

Success Indicators:

• Economic development-related organizations recognize the arts as an economic driver, include the arts in their strategic planning, and support the arts in their funding efforts
• A significant increase in organizations and businesses routinely refer to the arts as an economic driver for Lancaster and rely on the LancasterARTS economic data and messaging to make their points about supporting the arts

HUB for the ARTS
LancasterARTS, as the "hub for the arts," will connect people and resources in the creative community to make the arts a vivid and flourishing presence

Success Indicators:

• Achieve necessary name recognition for LancasterARTS and an accurate understanding of its role
• Maintain and expand productive relationships with the arts community, City officials, government, business and community leaders
• Increase the number of collaborative initiatives with anchor arts organizations
• Serve as the primary resource for comprehensive information about the arts community and arts events

LANCASTER CITY as an ARTS DESTINATION
LancasterARTS will work in tandem with various City offices, investment districts, and the PA Dutch Convention & Visitors Bureau and the Lancaster County Convention Center to promote the City's offerings and to project a unified image for the City

Success Indicators:

• Maintain comprehensive information about the arts community and arts events
• Broaden cooperative working relationships with the above organizations to develop messaging and to promote events in the City

FINANCIAL STABILITY
LancasterARTS will develop funding strategies to achieve long-term viability, building on the success of its First Friday sponsorships and exploring other types of revenue streams

Success Indicators:

• Establish recurring revenue streams that cover basic overhead and personnel expenses
• Build a cash reserve equal to 10% of annual operating expenses
• Develop a network of First Friday sponsors

LancasterARTS Strategic Plan Document

Download the LancasterARTS strategic plan (271 KB)